Many experts in the field of lighting believe that the overall outlook for the neon sign looks very optimistic. Neon signs have a record of over 100 years of successful use in advertising. If not for the neon signs would be more dark places, and neon signs industry would cease to exist in the cities and towns, but it is not likely to happen.
Let’s start with some general information about the neon, for example, why it is used, in addition to advertising, as used here and in other countries, the neon sign in the world and much more. Everyone knows that its main use – advertising, and that does not support the industry neon signs, but it has many other useful applications for society.
I enjoy watching TV? Neon is used in television tubes. Do you have a neon wall clock? Neon lighting is used in the home and in many enterprises to enhance and illuminate dark areas. It is used in gas lasers used to remove eye cataracts and other health problems.
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Many people flew, but did you know that? It was used in lighthouses, and the pilots have seen it 20 miles, if they could not see the other kinds of light. Through the fog, you can see the neon lights. Many travelers have found it very useful when looking for a motel in the misty night. Neon does all this and more.
However, the biggest and most widely known use of neon – in neon signs. What makes it so useful for signs? For this there are two reasons. First, the neon – is a first-class conductor of electricity, and secondly, he has an amazing ability to emit light that can be seen at great distances.
It’s so hard to believe that the Neon technology started in Europe in 1675. Not been invented neon signs, but just an idea that will grow into a modern neon sign. In fact, surprising as it may seem, electricity has not yet been discovered. These two ideas developed independently, because none of them depended on to one of the other & # 39 appeared.
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By 1910, in Paris as well, a man by the name of Georges Claude invented the idea for neon signs. His first effort was a symbol of a barber shop in the city. Like when they first arrived in the United States. Earle Anthony, the owner of the car dealership in Los Angeles, apparently heard of neon signs and visited Paris. The result is a two neon signs Packard, which he bought for $ 1,250. Thousand nine hundred and twenty-three years.
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The idea spread quickly, and the business, and the public took this new concept of advertising. Traditional advertising signboard struck a brilliant burst of neon signs. These first signs are called “liquid fire”, no doubt, because the bright red light that they emit, seems to mean a risk.
The first sign of that came in Las Vegas, has become a banner advert, entitled “Coffee Oasis”. Who then realized that the city will become one of the premier two & # 39; ernyh neon storefronts? It was a distinctive event, but few thought than that.
When discussing neon signs in America Lags Vegas strip (or “band” as it is often called) and New Ek, Times Square – a logical starting point. It is easy to understand how they have earned their titles. Both annually take millions of visitors who browse the neon displays, which are almost blind. Las Vegas may have an advantage over Times Square, because it takes a lot more visitors due to its casinos, which provide the city with neon display. Compared Times Square signs are subject to more frequent changes due to the fact that business in this city is changing frequently, while in Las Vegas, a casino, and they & # 39 are the foundation of the city revenue and casinos always work.
The Las Vegas strip is the world-famous iconic neon sign, which was installed in 1959. The sign was the idea of Betty Willis, who worked at a local company signs. The sign contained the words “DABRAVAYSYA to fabulous LAS VEGAS NEVADA”. The sign was never copyrighted because Willis considered it his gift to the city. This sign with & # 39 is synonymous with the city of Las Vegas. Sign Willis – number one in the list of 10 most impressive neon signals world. In Las Vegas, is also the world’s largest neon sign, which bears the name of a corporation owned by Hilton and Hilton Hotel. This mark was established in 1996 and covers more than 70,000 feet, name Hilton – 164 feet, width – 28 feet. At a price of approximately $ 9 billion it could be called the most expensive neon sign in the world.
The first neon sign Times Square was in the mid-1920s. The density of illuminated signs in Times Square got to the point that he began to give Las Vegas Strip run for their money. This density with & # 39 is the result of a smaller Times Square in comparison with the area of Las Vegas, which runs miles. In any case, both these places are filled with thousands of characters.
Pay attention to these two neon storefronts, we also have other places that are visible neon signs. However, they are certainly not at the same level as the previously mentioned giant neon sign. In Elk City, Oklahoma, the National Museum of Route 66 is proud to put up a huge sign neon sign Route 66. Michigan City Saginaw, he argues that it is the big neon sign of the state and the largest figurative mark in the country. Curly neon signs show people and animals. This neon sign is 35 feet long and fifty feet.
The list of top 10 neon symbols in this country there are a lot of neon signs, which are known in the country. Many of them are long gone. All of them once pasvyatlili city street. Number one – Boston, which had its sign Schrafftt, which was a symbol of candy and chocolate. The second place in this list took symbol “Vigas Vegas,” which was at the height of the city “Fremont” Streyzs 1951 and 1995, when he was retired.
The number three is a sign of the “Great Grain Belt” in Minneapolis, which has been used for many years since its installation in 1940, and is now sold. Fourth – it is a sign Coppertone Girl, which was installed on Biscayne Boulevard in Miami for the company’s product advertising, suntan lotion. It was a city landmark, it was from 1959 to 1990. What made this character so noticeable that it is a puppy who pulled swimsuit little girl. Next on the list from the & # 39 is the sign-permeable girl with Abbatsforda, Australia. She was called “Little Audrey” and she advertised sugar “Nycander Company”. she died in 1968, but due to public indignation at the loss of the attractions it was replaced by a replica in 1970. In 1941 he was made the sign “Made in Oregon” Portland, Oregon, which is advertised sugar. It has changed over the years and remains in place when the company left the building in the 1950s.
Westinghouse has signed Pittsburgh place at number seven. He was involved from the beginning of the 1920s, and it was filmed in 1998. Part of the company takes the eighth place Chygitskaga magikista with signs with advertising carpets. Lips 41400 pounds on the sign considered as a landmark of the city. However, all of the previous mentioned neon signs have disappeared. Badge number nine, Arch of Reno in Reno, Nevada, built in 1927 and is still strong. The last in the list with a & # 39 is a sign of the umbrella “Traveler”, which can be found in Des Moines, Iowa. It was built in 1963 and still operates.
No mention of neon signs would be complete without including the list of the 10 most impressive examples of the world. And it should come as no surprise that the number one in this list – sign DOBRAVDAETSTSA fabulous LAZ VEGAS, NEVADA neon signs. Next is a display of Times Square. Third place goes to Hong Kong’s 15-minute light show, the next place belongs sign Osaka Dotonbun, which became the inspiration for the move “The Blade Runner”. Shanghai Road Najinj occupies position number five, and Tokyo’s Ginza and glass occupied the number six spot. It follows from the & # 39 is Vegaski boniard (where restored and shows the old and iconic symbols of Las Vegas). Further there is a sign indicating neon signs Vintage Times Square from the 1920s to the 1950s.
As for the last two in the list, neanavaya sign Caesar Palace is in ninth place, and the road cowboy soybean way in Bangkok completes this list. It is interesting to note that in an earlier time in London, the world-famous circus Pikadiliyski would undoubtedly have entered the top of the list. He received what many call the first in Europe neon sign, a popular soft drink, which was replaced by a new version in 2003. Today, however, all the neon signs in Piccadilly Circus are at the same building with all the names. large international corporations.
Many organizations have emerged in all parts of the country. Their goal is to collect, restore and exhibit the old classic neon sign and neon signs. One of them – the Neon Museum of Philadelphia, which was opened in 1983 and shows the neon signs of enterprises. The Neon Museum in Las Vegas has iconic neon signs of the closed casinos and businesses. It has more than 150 historical nerestavravanyh restored and neon signs. American Character Museum in Cincinnati, Ohio, was founded in 1999 and has more than 2800 characters of all types, including neon. Neon Museum in Los Angeles opened its doors in 1981 with the aim to preserve the old neon signs and other neon art. In a related vein gallery and a workshop called Let There Be Light opened in New York in 1972 to teach artists to use neon.
After use of the backlight signs began in the United States, followed by other cities, although much more slowly. It seems that Tokyo – one of the first cities outside the United States. They were established in the city park in 1926. The first in Australia to & # 39; appeared in the Melbourne suburb in 1930. First in Johannesburg, South Africa, it was in 1935. India has received about 1940. Shanghai, China would have to wait until 1982 to get the first one. Pushkin Square in Moscow, received the first mark in 1989. It was popular soft sign. Stockholm. Sweden received its first around 1936. On the other hand, in Zurich in Switzerland no neon signs.
Nevertheless, it is a few cities in the world, which banned the use of neon signs within its jurisdiction. Prem & # 39; er Minister of Pakistan is trying to deal with the country; With the growing problem of power, forbade them brightly lit billboards. In January 2010, Sao Paulo, Brazil, which is a & # 39 is the fourth largest city in the world, forbade them to try to stop the growing problem of environmental pollution. In the US in 1996 in Avon, Connecticut, was adopted by a decree prohibiting the use of so-called tube disclosed, but neon signs, embedded in plastic, were well used. town residents questioned the motives of this order. More recently, in Vermont and Massachusetts began operating ban on the manufacture and sale of lighted tubes with other countries, which tend to follow suit. Illumination pipes which do not use mercury, is permitted.
In the city of Madrid, Spain, has a decree prohibiting all lit signs in the city center, in order to reduce pollution, save energy and make the city more aesthetically pleasing. This order covers all neonchyki used in pharmacies in the theater stalls, business signs and bars. So far the signs have been highlighted in Madrid. In Duluth, Georgia, prohibited neon signs, and even despite the fact that these characters are not allowed in the city of Mesa, Arizona. the survival of illuminated signs.
Starting from the 1960s in the United States and Canada, there was a movement against the illuminated signs. The City of Vancouver has banned use of these symbols on the once shiny lit streets, which then became a dark passage that left the city of cold, heartless view.
Since we are talking about the neon signs, it might be good to think, to learn about the industry of neon signs. In 2008 the total income of the company “neon sign” amounted to about $ 2.9 billion. In general, signs of industry had revenue of about $ 11 billion. At this time, in this country there were about 35,00 shops with signs, including illuminated signs. These amounts are increased by thousands of years to come.
That there is a commercial neon sign? It’s really hard to say. However, when it comes to prices that collectors can pay for them, there are some figures that show that they have paid for high tsenenyya bright signs. In fact, in June 2006 on the sale of commemorative highlighted character Thunderbird Hotel sold for $ 26 000. While the one who said Cloud 9 sold for $ 21,275, and the star of the Holiday Inn sign went for 3220 dollars. This shows that people are willing to pay for the collection of neon signs. Prices of commercial type var & # 39; iruyutstsa depending on the size and other factors.
Now it’s time to compare neon signs with another form of lighting, LED. Before you understand the advantages and disadvantages of these two methods as they relate to their commercial use.
Let’s start by looking at what the LED, and some information about it. LED letters stand for LEDs. First, the LED is used as a replacement for incandescent lights and displays for laboratory equipment. Later it was used in televisions, clocks, radios, calculators and indicators. Only until recently, LED prices fell, that it allows you to sell residential and commercial markets. External lights and Christmas lights with a & # 39 are part of LED home lighting products. Due to the energy crisis and some foreign countries, who are looking for ways to reduce energy costs, LED lighting companies can probably count on a profitable future, when it comes to their products.
Now that we know about LED lighting, we can make a fair comparison with neon signs, as we remember the good and bad points of each. The basis for comparison with the & # 39 is the use of two methods of lighting in advertising.
Firstly, with regard to the use of neon signs, their advantage is that when used properly, they have a very long service life, neon has a very high operating range and can operate at very high voltages using AC and DC, they are not & # 39; t always require special power supplies, and these signs have a very low power consumption. A unique advantage enjoyed by only neon signs, with the & # 39 is that they can be made in any form. This is a very important advantage – the ability to bend the shape makes it ideal for use in advertising, wall clocks and lighting for homes and businesses. Finally, this inexpensive little lights and decorative lamps.
Neon signs also have their drawbacks. They have low light output for input power, provide only a small range of the color spectrum, producing only one color at a time, require a large surface area to be used for general lighting and expensive for use as signs and displays.
The advantages of using LED lamps are as follows – The US Department of Energy expects that the production cost of LEDs will drop lower than that of compact fluorescent lamps called CEL in about 2013, a high level of energy efficiency, a more durable, longer product life and reducing heat. load space (an additional advantage of reducing the energy consumption).
The disadvantages of the use of LED lighting include “warm” light, the resulting light-emitting diodes are more expensive than the “cold” light, LED is more expensive than some of the more traditional lighting concept, and a limited selection of options, color quality and the lack of standardization of products.
The aim of this article was to see many topics related to neon signs, are not often known to the general public. What awaits future for each of these types of lighting, it is difficult to predict. Referring to the submitted material, the most reasonable answer might be that both of them will be used for some time, but that could easily change due to improved designs and accomplishments that are or can develop, a change in the economy, or any one of a number other factors. Both branches have very large financial resources and will do whatever it takes to get a larger share of signage market.
Ultimately, there are two major factors that will influence the landmark industry in respect of the profits and investment. Companies want to use any method that works for them the most successful. Consideration of future technology advances with respect to each form of coverage, price and other factors is crucial, as well as to explore the advantages and disadvantages of each. Another idea is that some of them will get the best response from buyers. Гэта цалкам можа быць вырашальным фактарам. Як і ўсе галіны, гэтыя два канкурэнты, несумненна, будуць разглядаць маркетынгавыя даследаванні як надзейнае кіраўніцтва для прыняцця рашэнняў. Кожная з гэтых дзвюх сістэм мае толькі адну агульную мэту, якая супадае з любым бізнэсам ці кампаніяй, і гэта паспрабаваць прыняць правільныя рашэнні, якія прыносяць максімум грошай, а гэта назва гульні.
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