Nowadays, Facebook has fan pages for just about everything: celebrity pages, TV shows, books and movies. There are even pages devoted to daily activities such as making coffee in the morning and fielding before bedtime. There are also countless hobby pages, and travel is no exception. With the steady advancement of technology in the travel industry, there are now many Facebook hotel pages dedicated to providing information on specific hotels to the millions of Facebook users who are passionate about travel and Facebook and want to combine their two loves. Some of them even help you make reservations.
Facebook hotel pages provide an important service to fans of those pages and the hotels behind those pages. By showing that they "like" the fan page, Facebook fans can access the entire community dedicated to the hotel in question. They can leave comments on the wall of the page. They can send private question messages to the site administrator. They can participate in discussions that are tuned to the page and can be on any topic related to the page that your imagination can dream of. They can even ask for reservations and get special offers that are only available to Facebook fans.
Facebook is designed as a site for sharing information and communication with friends, colleges and family. It started to attract business a few years ago when brands wanted to reach their markets with a more personal appeal. The tourism business found it for the same reason at about the same time. In this process, it caused a fundamental change in marketing. The old way of "turning and over" in the age of persuasion is being replaced by a more genuine effort to help, explain and invite people to participate. Basic technology is perfect for this form of communication, but hotel and tourism marketers have felt the need to get customers off their Facebook pages and their own site as quickly as possible. The reason is that Facebook is not designed as a business site. But that has changed, and perhaps the most important change is the emergence of third-party travel booking engines and publishing systems that make hotel Facebook pages a place to do business, book breaks, change requests, and read and sharing travel reviews, beef, praise and holiday experiences.
Several companies have already introduced Facebook marketing posts for hotels and tourism. These companies have different approaches, but most offer an online travel agent service where the booking engine charges a commission back to the hotel. In contrast, hotels want their own branded marketing and booking solution, which builds direct sales and brand loyalty, not the travel agent. The best of these solutions is also a publishing and e-commerce management system that will load information, season, rooms, rates, photos and content on the Hotel Facebook page and manage all changes to one system, also published on 100 ; other travel marketing sites.
With these new eCommerce applications on Facebook, it has never been more convenient for travelers to stay up to date on the latest happenings at their favorite hotels. Travelers have never been more associated with and authorized favorite hotels. This is a win-win for both hotels and travelers. Now they are able to communicate more clearly than ever before so they can share the perfect journey together.